We started off with ‘never miss a promise’ and were successful in achieving that as first part of our journey. We have evolved to a new north star for us as technology: "enabling new customer promises the most effective and efficient way". As technology we focus on how we can enable and support the organization and teams in the most effective and efficient way. An e-commerce organization is an ecosystem: we make a promise to our customers and we need to deliver the promise. We have to do that together.