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Category Management

Everyone in the organization is contributing to the ultimate North Star: to become the #1 in the heads and hearts of Dutch families.

We make sure we have the most relevant assortment for families. We have to constantly ask ourselves: what are the important moments in the lives of families, big and small, and what can we offer for these moments as wehkamp. With our assortment we have the ability to fulfill needs, both functional and emotional. We sell dresses – beautiful dresses, functional dresses. And with a specific dress that our customer finds, chooses and buys we facilitate a great first day after pregnancy leave. The availability of assortment is important, the information we offer with items helps in the decision making and we need to ensure we have the right range for every item. We want to make life easier, not more complicated.

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